IntelligentX brewery is using AI to make better beers Science! Geek.com

IBM's Watson has been turning out inventive culinary creations for quite some time. Now a London company wants to use AI to improve the beers they brew. A collaboration between a machine learning company and a creative firm has led to an AI application that even the least coherent of frat boys can get behind. IntelligentX co-founder Dr. Rob McInerney refers to what they're doing as "creativity structured by data." That combination, he says, allows them to improve their brews "generation after generation" -- something they hint at right on their labels.