Alphabet Earnings Reiterate 'Out Of This World' Ambitions With Artificial Intelligence, Virtual Reality And Augmented Reality (NASDAQ: GOOG, GOOGL)

Following Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL)'s first-quarter results, Loup Ventures' Gene Munster said the results reiterate the company's artificial intelligence, virtual reality and augmented reality ambitions. Munster noted Google CEO Sundar Pichai emphasized on the earnings call his "AI-first" mantra. The analyst noted increased machine learning investment was highlighted in at least two segments of Google's ad model, namely smart bidding and universal app campaigns. Loup Ventures explained that smart bidding helps machines predict in real time how an ad should perform in front of a particular target and adjusts advertiser bids to maximize ROI. In universal app campaigns, machine learning is being used to best promote developer apps across Google properties including Search, YouTube and the Display Network, the firm added.