How AI and Machine Learning are Impacting B2B Companies - insideBIGDATA

In this special guest feature, Joanna Eliopoulos, Growth Marketing Manager at Clickback, discusses the ways in which AI and machine learning are impacting B2B companies. Today's business owners expect companies to anticipate their specific needs, and act accordingly. Those who aren't streamlining this decision-making process using AI will fall behind. Joanna is a B2B marketer who is fanatically obsessed with growing a company's leads and revenues. What sets her apart from other marketers is her intellectual capital to think like a scientist, testing hunches and hypothesis' through data-driven metrics and analytics. Ironically, taking this approach not only makes "marketing" more fun, but it also helps the company improve its product offerings and unit economics.