How the new Lands' End-Movable Ink partnership leverages AI for customization

Check out all the on-demand sessions from the Intelligent Security Summit here. A shopper is perusing the Lands' End website -- either because they are loyal to the brand, occasionally buy items when they're on sale, or happened there after Googling around for, say, a down winter coat with a fur-lined hood. Maybe they make a purchase, maybe they don't. But if they opt to provide their email, they might soon be alerted that doggy puffer vests and squall jackets are on sale (because they perused them thinking they might look cute on their dog); or that their favorite country star Blake Shelton has a new item in his Lands' End clothing line. This is the type of personalized experience the retailer hopes to provide with its new partnership with Movable Ink. Lands' End announced today that it will leverage Movable Ink's AI-powered Da Vinci platform to bolster the retailer's email marketing program.