The Business Case for Conversational AI

Technology advances and marketplace factors are enabling the growing success of conversational AI systems, which can benefit the enterprise across a number of areas. The age of conversational AI is altering the landscape of traditional web and mobile applications. With increased access to cloud computing and sophisticated algorithms, more companies are able to deploy interfaces that combine natural language processing, AI, and machine learning capabilities to better understand and respond to free-form text or voice in an engaging and personalized manner. These systems can transform technology adoption into a conversation rather than an exercise in mastering a user interface. As a result, many enterprises expect conversational AI may first augment, and then displace, a number of traditional web and mobile applications.