The Birth of the Master Stylist Has Begun As Retailers Infuse Bots With Humanity

Can you imagine your stylist being a bot capable of giving you clothing advice based on human input? Well, to stay ahead in the $3 trillion global fashion industry, retailers are turning to stylists and personal shoppers to help them fine-tune algorithms that help them serve their customers better. By infusing bots with humanity, fashion-forward companies like Japanese high street brand Uniqlo, are finding innovative ways of staying ahead with their competitors. Rei Inamoto, the founder of Inamoto & Co., the New York-based firm behind Uniqlo's technology, believes that when somebody asks, 'What should I wear?' they're looking for a personalised answer which gives them a useful edge. Taking a different approach, some companies are finding various ways of offering customers both customisation and convenience.