Can facial-recognition assist in gift giving? – RetailWire

EBay opened a two-day pop-up in London last week with the claim that it was the first store to use facial recognition to help shoppers decide on holiday gifts. Shoppers in private booths were told to think of someone they wanted to buy a gift for as they were then shown a series of 12 product images for about 10 seconds each in two cycles. Cameras then measured facial expressions and how long individuals looked at each gift to determine which ones they had the strongest feelings for. The process took around five minutes. Shoppers later received via email a list of products they "emotionally resonated" with the most.