The Consumerization of Artificial Intelligence

Consumerization is the design, marketing, and selling of products and services targeting the individual end consumer. Apple CEO Tim Cook recently promoted a $100-per-year iPhone app called Derm Expert. Derm Expert allows doctors to diagnose skin problems using only their iPhone. Doctors take a photo of a patient's skin condition and then Derm Expert diagnoses the problem and prescribes treatment. Doctors can effectively treat patients without a high performance computer or an expensive technology environment.