Google's future is in contextual awareness, machine learning: Sundar Pichai Founder Letter – Tech2

Every year Sergey Brin and Larry Page write a letter to their stakeholders, giving an overview of the company and where it is headed. This year, post the re-organisation that made Sundar Pichai CEO of Google and Alphabet became the parent company, the founder's letter was written by Pichai. The letter has some clues to where Google services are headed. Search is going to get more contextual awareness, personal demographic factors, location characteristics and environmental variables will all start changing search results. Search will not just get more personal, but also consider the time and activity.