Getting started with cognitive computing and marketing - Which-50

Machine learning, artificial intelligence and augmented reality have been bubbling away in research labs for decades, but in recent years they have burst into business consciousness. For marketers, the rise in big data, programmatic advertising and marketing clouds have all coincided with the commercial emergence of cognitive computing -- the umbrella label for technologies that ingest data and then learn as their knowledge base grows. According to industry analyst Gartner, cognitive computing is a "disruptive platform with a shift more impactful than many other technologies in the past 20 years". For an industry which seems to reinvent itself every three years, this is a suitably bold claim. And yet, clearly, cognitive computing is already having a serious impact across a range of industry sectors.