IBM Cognitive – Marketing Insights for Customer Acquisition

Cognitive computing and artificial intelligence (AI) have attracted much attention lately with their promise of futuristic advances, but in a real sense these technologies are already becoming integral to marketing and sales operations. Our research shows that marketing and sales are a top priority for cognitive decision makers, with 64 percent of advanced users already applying cognitive in this area. An essential attribute of a cognitive solution is the ability to probe vast amounts of under-utilized data to find actionable insights. While that may seem like the goal of advanced analytics already in the market, cognitive solutions can add intelligence to data by reasoning, predicting and providing recommendations--a key differentiator for marketing and sales optimization. How are organizations using cognitive technology to optimize marketing and sales?