Retail as we know it has moved into a new paradigm TechNative

It offered'queue-less shopping' – a self-service concept that allowed consumers to shop the store by pushing a metal trolley around the aisles rather than waiting in line at a counter to be served. Today, retailers are becoming increasingly reliant on customer experience innovations such as this to ensure their continuity, as the industry is entering the most transformational period of its experience in response to the current crisis hitting the UK high street. Already a disruptor with its convenience-focused online retail service, Amazon redoubled its efforts to disrupt brick-and-mortar retail outlets by launching its own physical store, Amazon Go, in 2016. By and large, Amazon Go resembled any other supermarket: products on shelves, arranged by aisles; an assortment of baskets and trolleys for transporting goods; and a bright, fresh, welcoming atmosphere to attract customers. It's revolutionary move, however, was to use intelligent innovations in IoT technology to provide the most convenient shopping experience yet.