AI Can Make Us All Dress Better. So Why Isn't The Fashion Industry Using It More? Fast Company The Future Of Business

As online shopping continues to grow, it's imperative for companies to utilize tools that can help them attract (and keep) customers. AI can do that in a multitude of ways. It can serve as a communication method to update an audience on collection releases and product availability. It can provide interactive storytelling and unique digital experiences with the help of creative algorithms. It can strengthen e-commerce by tracking users' preferences and giving them a customized shopping experience.