NVIDIA's New GTX 1080 Ti GPU Gets A Jump On AMD

This year's Game Developers Conference (GDC) set the battleground for another skirmish between long-time Graphics Processing Unit (GPU) foes AMD and NVIDIA. NVIDIA is the reigning champ in discrete desktop graphics chips with 72.4% market share (per Mercury Research), while AMD has announced its new GPU architecture, called Vega, which will attempt to gain additional market share when it launches in Q2. But NVIDIA is not content to sit back and wait for AMD to catch up – it has gone on the offensive with a new high-performance GPU based on a tweaked version of its existing high-performance Pascal GPU architecture. NVIDIA's new performance champ is the GTX 1080 Ti and preorders have already sold out. NVIDIA hosted an Editors' Day with industry analysts, press, and tech enthusiast sites to introduce updates to its extensive set of developer tools.