Enterprises Don't Fear AI – But Fear is Their Greatest Motive in Adopting It Emerj

While it isn't the only buying motive – it is among the most powerful. Vendors across industries from financial services to pharmaceuticals will tout many different kinds of benefits on their homepages, but at Emerj, we have noticed that risk reduction is often most important to the actual enterprise buyers we speak to (and to the AI vendor salespeople who are getting deals done). There are three main reasons that fear rules as an AI adoption motive – some of which are counterintuitive – and we explore them in-depth in this article. We also explore what enterprise AI buyers and smart artificial intelligence vendors should do about this reality of AI adoption. But first – why is fear driving AI adoption in the enterprise?