AI-Generated Sameness cartoon - Marketoonist

Ian Whitworth recently described AI-generated content as "infinite words nobody wants." "ChatGPT is here to make us all the same… The Great Same-ening is upon us… "ChatGPT, Jasper and all the rest are powerful conformity machines, giving you the ability to churn out Bible-length material about yourself and your business that's exactly the same as your competitors." That's the path of least resistance in the AI-generated arms race -- using the same tools that everyone else has access to in the same way as everyone else. Much of what is created is already a sea of sameness, written more to appease Google's search algorithms than actual people. This is related to what P&G CMO Marc Pritchard referred to as the "content crap trap."