Everything You Need to Know About Machine Learning in Google Analytics 4 - Data Driven U

In a world seeking to balance privacy with insight, machine learning is all the rage, and it's easy to understand why. Google Analytics 4 uses machine learning to strike that balance and goes above and beyond to make the most out of its machine learning model. The benefits of machine learning are myriad, and GA4 takes full advantage. What is machine learning in Google Analytics 4? Machine learning combines artificial intelligence and computer science, and Google integrated it into the new GA4 platform. Using machine learning, GA4 fills in data gaps and provides sophisticated insights about user behavior, trends, and anomalies.