Marketers, It's Time To Prepare For The AI Revolution

At the risk of calling to mind some of the thousands of books, movies, and television shows centered on the onset of a technological apocalypse, we truly are facing an artificial intelligence (AI) revolution. Competition between major tech companies like Google, Apple, Facebook, and Microsoft, combined with the ever-present exponential patterns of Moore's law, have led us to some amazing breakthroughs in the past several years when it comes to advanced pattern recognition, data analysis, and machine learning. As marketers, we owe it to ourselves (and our audiences) to stay abreast of these advancements, learn what's coming down the pipeline, and start preparing our strategies and outlooks to accommodate those developments. Are we about to enter some kind of marketing apocalypse? But we're in for some serious changes in the years to come, and it's in our best interest to stay ahead of them.