Siri's got a new boss

Apple in 2016 opened up Siri to bring the personal assistant to apps, but few developers have signed on. Jefferson Graham explains why, on #TalkingTech. LOS ANGELES -- Hey Siri, who are you reporting to now? Craig Federighi, Apple's senior vice president in charge of software, has added the Siri personal digital assistant to his portfolio, which includes the Macintosh MacOS and mobile iOS operating systems. Siri was previously run by fellow Apple senior vice president Eddy Cue.