Artificial Intelligence: The key to Improving Customer Experience

Artificial intelligence, or AI, is big news for 2017. Gartner not only revealed that enquiries on the subject tripled between 2015 and 2016, but also listed it as the most strategic technology trend for 2017. It's set to be a big disrupter for business in both B2B and B2C sectors. But in order to truly understand how AI could impact a business, it's important to understand what the term'AI' means and what it is capable of. The most significant differentiation to make is between artificial intelligence and machine learning.