Ackroo launches Ackroo BI

Ackroo Inc., a loyalty marketing, gift card and payments technology and services provider, is pleased to announce that they have launched Ackroo BI, Ackroo's business intelligence data services product. As a data driven MarTech company, Ackroo now offers an end to end data solution that combines an Ackroo developed DataWarehouse for ingestion of ALL sales and transaction data, a storage and data transformation tool in order to process, store and sort the ingested information, plus an integrated data presentation and visualization tool for custom dashboards and reports. Clients can also choose to use their own visualization tool and just utilize Ackroo's Enterprise DataWarehouse and leverage the Ackroo data engineering services team to support their data needs. The solution will provide Ackroo merchants a centralized and unified data set to better understand not just their loyalty and gift card data but ALL purchase data in order to make better marketing and business decisions and to truly understand ROI. For Ackroo this means even further differentiation in the marketplace and an additional revenue stream that the Company expects will have a significant impact on their organic growth in the years ahead.