The Progression of AI: A Technology for Enhancing Productivity - Fresh Consulting

For the past several years, data has been the primary driver behind business growth. Understanding how consumers behave, why they make the decisions they do, and how to use that information to improve marketing is key to a business's success. To say that AI will be able to improve our ability to interpret and utilize data is a vast understatement. Currently, data analysis is done by a person reasoning through data, an automated program that provides us with concise information, or some combination of the two. The big leap with AI is the emergence of software that can perform both tasks as a simultaneous process: automated reasoning.