Business Reporter BrandVoice: How Forward-Thinking CFOs Are Leading The AI Charge

Appen is a Business Reporter client. There are varying differences behind each CFO's strategic plan. In my experience, short-term CFOs focus on cost-cutting to save money and manage the bottom line. However, forward-looking CFOs manage not only the bottom line but also the top line. They care about growing market share, revenue and the long-term financial health of the business, as well as competitive positioning.