Machine Learning Meets SEO Search Engine Journal

Did you ever think you'd live in a world where the foxiest job title was "Data Scientist," people who build "models" all day? Well, Weird Science has come to pass. This is our new and very exciting reality. Knowledge and experiences are wrapped together for a new set of challenges, from data scientist to developer to marketers. Last year's news that Google was using a new machine learning tool called RankBrain -- used to contribute to its search engine results -- caused a kerfuffle in the SEO world, leaving us wondering just what kind of impact it would have.