Why retailers must re-jig their finances to create a technology budget

TECHNOLOGY can make a big difference to retailers looking for new and interesting ways to delight customers. However, not many retail organizations have a budget to invest in technology. Quite often, retailers find themselves taking money out of other projects to invest in technology -- which is not ideal. Technology projects, especially in the retail space, often cost a fair amount of money, but organizations need to learn to see it as an investment in their future. True, retailers are already facing margin pressures and find it hard to invest in projects for the future.