Top Marketing Trends of 2016: Machine Learning - Christopher S. Penn Blog

In this multi-part series, we'll look at upcoming trends in marketing in 2016 you should be prepared to address. Machine learning has been a goal of computer scientists and engineers since the 1950s, but only in the last 5 years has it become accessible to more people. Prior to the democratization of machine learning, advanced technologies were limited to the biggest computer science companies and laboratories, only for corporations with the biggest budgets. In short, it's a discipline of computer science in which machines teach themselves, learn from data, and change their programming as data changes. Machine learning means machines figure out how to recognize patterns and adapt to them.