How Visualization Will Change in 5 Years, According to Creative Exec Apurva Shah

With 20 years of experience in animation at Pixar and Dreamworks under his belt, Apurva Shah, founder and CEO of creative studio and technology lab Whamix, is the ultimate creative geek, creating interactive, visual content in diverse applications ranging from financial services to entertainment. Needless to say, when I recently sat down with him, I couldn't wait to ask him about what he's "nerding out" on these days. Artificial intelligence is one of the most exciting advancements in technology, so naturally it was at the top of Shah's list. As he points out, "Context is increasingly playing a bigger and bigger part in products." Consumers are demanding more from AI products, and a seamless experience--that doesn't interrupt our lifestyle, but simply improves it--is paramount.