Providing personalized experiences at scale with AI

There is tremendous interest in artificial intelligence this year, which is ironic since the technology is more than 60 years old. In fact, artificial intelligence actually encompasses a few different technologies, each of which can help an organization better understand and engage with customers. Forrester Research Senior Analyst Brandon Purcell has authored two reports on the current strong adoption of artificial intelligence. In part one of Information Management's interviews with Purcell, we discuss "The Top Emerging Technologies in Artificial Intelligence." Part two will discuss the report "Artificial Intelligence Technologies and Solutions, Q1 2017."