The AR & AI tech taking New York Toy Fair by storm

A freezing-cold February in New York means Toy Fair has arrived once again--a reminder to us all that the toy industry moves like no other. In an industry that constantly needs to reinvent and discover new ways of engaging kids, a number of toy companies are unleashing breakout play experiences that take smart devices to a new level. Despite differing play patterns and products, this year's most stand-out crop of Toy Fair items are laced with elements of augmented reality, voice-assisted play, robotics and old-fashioned lights and buzzers. You could argue the technology play table was set last December by Disney with its augmented reality (AR) product Star Wars: Jedi Challenges. Nintendo also knocked that table over with its Nintendo Labo product.