Can Michael Pollan crack the problem of consciousness in his new book?

New Scientist 

Can Michael Pollan crack the problem of consciousness in his new book? It is one of the most perplexing questions in science. You would expect our intimacy with it to give us a leg up in understanding how it works, but this has proven to be more of a hindrance than a help. So how can you study something objectively when it is also the very tool you are using to do the studying? This conundrum forms the backbone of Michael Pollan's latest book, Pollan's previous works include and The former helped bring the environmental and animal welfare impacts of the US food system to light, while the latter introduced the public to the psychedelic research renaissance.