IBM's Watson: World's First Artificial Marketer

That headline may exaggerate a bit, but the message from IBM Amplify a couple weeks ago in Las Vegas was all Watson all the time. Watson is being infused into all of IBM's marketing, commerce and supply chain products. The company Apple once smashed as the place that turns humans into machines is now in the business of turning machines into something like humans, and they're getting pretty good at it. I'm writing this a bit removed from the show, so I have the time to see what stuck with me … And yeah, Wayne Brady's freestyle marketing rap is high on that list: But beyond that, what stands out to me now is that you can have Watson act as your personal assistant, and you can talk to it. And if Watson doesn't understand the word you use, it -- he? let's go with he -- he will stop you, say the word he doesn't recognize, and ask you to define it.