This course is all about A/B testing. A/B testing is used everywhere. A/B testing is all about comparing things. If you're a data scientist, and you want to tell the rest of the company, "logo A is better than logo B", well you can't just say that without proving it using numbers and statistics. Traditional A/B testing has been around for a long time, and it's full of approximations and confusing definitions.
May-22-2018, 08:05:05 GMT