Generative Personalisation, the future of Marketing Personalisation through AI?

We have known personalisation to be a winning tactic for years. But what could we do if we go beyond the possibilities of yesterday, and create new content and experiences on the fly? With personalisation as the starting point, brief AI to generate new content that is totally personalised? This is what Generative Personalisation is all about. And as this is a new concept and application of technology, there was no term for it.