Amazon has acquired 3D body model startup, Body Labs, for $50M-$70M

TechCrunch has learned that Amazon has acquired Body Labs, a company with a stated aim of creating true-to-life 3D body models to support various b2b software applications -- such as virtually trying on clothes or photorealistic avatars for gaming. One source suggested the price-tag Amazon paid for Body Labs could be $100M . However a second well-placed source suggested it's closer to $70M than $100M -- so we're pegging it at between $50M and $70M. An Amazon spokeswoman declined to comment on the acquisition. New York based Body Labs was founded in March 2013, according to CrunchBase, and had raised more than $10M across two investment rounds -- closing an $8M Series A in November 2015.