How Volkswagen is using artificial intelligence for ad buying decisions - Digiday

The Digiday AI Marketing Summit is coming up in April and will cover how brands can understand and use AI and machine learning in their marketing. If you're a brand marketer figuring out how to use AI for customer service, content creation, internal data organization and more, apply for a complimentary pass here. Cars aren't the only thing Volkswagen wants to automate. Artificial intelligence is managing the brand's media buys in Germany and proving to be more effective than its media agency. Whenever Volkswagen uses the recommendations from Blackwood Seven, a Danish media agency that uses AI and predictive analytics to forecast ad spend decisions, it sells more cars than it would have if it had gone with its media agency's recommendation, according to Lutz Kothe, the head of marketing for Volkswagen's passenger cars in Germany.