Accenture Augments Human Capital With Artificial Intelligence To Stay Competitive

Accenture sits in a unique meta category of firms that both develops its own AI roadmap and also advises clients on AI strategies. Its fear of losing business through technological disruption is largely mitigated by clients' increasing demand for advisory services in technology adoption. As Daugherty explains, "unless you believe we're near the end of demand for technology and business transformation services, the laws of supply and demand come into play. Using AI to reduce the price of implementing a solution saves money for the client which they can in turn reinvest to meet still more needs." Thus, the advisory business grows as technology becomes more advanced and clients require even more support.