Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L'Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: "I believe AI is as big a revolution as the internet itself. It's going to power more of our interactions with our consumers, be it through advertising, CRM or even ad serving. All those compartments of marketing will be transformed by AI. It's a great way to get more personalized than we've ever been."