What is the role of deep learning AI in marketing?

It's no secret to marketers that effective use of data is critical. It is the key to executing successful campaigns that engage consumers and drive towards long-term, profitable relationships, and artificial intelligence (AI) and machine learning are vital parts of analysing and optimizing data at scale. The amount of available data on consumers and their habits, preferences and behaviours continues to grow. It is therefore increasingly challenging to make sense of the data and make accurate predictions. Consumers sharing information about themselves via social media and e-commerce using mobile devices and personal computers are leaving behind data that can prove extremely valuable if marketers are able to look at all the data points to build holistic profiles of past, current and prospective customers.