Building Artificial Intelligence Into SendGrid: Our Journey So Far and What It Means For You SendGrid

Whether a company is sending purchase confirmations via API, segmented promotion emails with tailored messages, or newsletter promotions, every company aims to keep their customers close. Keeping customers close means keeping them engaged with your company, drawn to your brand, aware of your value, and remembering this value when it's time to buy. Artificial intelligence (AI) enhances the activities above because the technology helps complex systems to adapt, learn, and perform--even as the broader dynamics of human communication continually change. We've been on an exciting journey here at SendGrid as we've been building artificial intelligence into our platform. Super big data: At over 1 billion emails per day, the sheer volume of sending activity and resulting data on our platform makes the latest approaches to machine learning possible.