How AI can Drive Retail Sales and Marketing

Applications of AI are almost limitless when it comes to retail. Product pricing optimisation, sales and customer service forecasting, precise ad targeting, website content customisation, prospect segmentation -- these are the most obvious examples of how AI can boost your sales and save your marketing budget.As usual, numbers speak best for the returns by AI in retail. Almost 55% of Amazon's sales come from personal recommendations made by AI and ML algorithms. Target Corporation achieved 15 to 30% growth in revenue with the help of AI and machine learning predictive models. This speaks of AI capable of improving retail sales and marketing performance.