How Does VeraViews Use Artificial Intelligence & Machine Learning?

Ad fraud, which includes bot traffic, click fraud, and many other fraudulent activities, is a pervasive problem that has been plaguing the advertising industry for years. Online advertising fraud resulted in the loss of more than $80 billion in ad spend in 2022 alone, and it's projected to grow to over $100 billion in 2023. However, recent advancements in artificial intelligence (AI) and machine learning (ML) have spurred the innovation of essential tools for identifying and preventing advertising fraud in all its forms. These technologies enable advertisers to detect and prevent fraudulent activities in real-time, ultimately saving them significant amounts of money and safeguarding their reputations in the process. By leveraging artificial intelligence and machine learning businesses can take control of their ad spend, ensuring that it's spent effectively and their ads are reaching real human audiences not just bots.