Item-Item Collaborative Filtering vs Market Basket Analysis
One trivial difference that I can think of, is that market basket (MB) analysis considers each basket separately. So if you buy the same stuff together once a month, each time it constitutes a different basket, and it likely also contains different items each time. However collaborative filtering (CF) considers baskets aggregated per user. So no matter how many times you buy beer and diapers together, it still counts as one vote for beer and one vote for diapers. The other differences are more technical, such as what it is that you measure for each.
Feb-10-2019, 18:07:11 GMT
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