AI in CRM for Wealth Management: Sizzle or Steak?

I go to learn about and discuss all things wealthTech, and every year we see the bandwagon steer towards the same trends. This year especially – though certainly true of the last few years – we seem to have latched on to artificial intelligence (AI) and machine learning (ML). I see demos of some really cool technology. The question begs to be asked: is there really something here? Or, is this all sizzle and no steak?