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IBM's Watson project has always been about putting the power of data science into the hands of the masses. Today, IBM are announcing another step towards that vision, with the launch of the Watson Data Platform. The incredible potential for driving efficiency and change with Big Data and advanced analytics – as well as all the associated technologies such as machine learning, the Internet of Things, and predictive modelling – is so great, it should be available to everyone. Not just those who have spent years in college studying the fundamental mathematical and statistical systems under the hood of today's analytics toolsets. Big Data is about ideas, and empowering people to use technology to bring those ideas to life.