What does a digital transformation mean for a Small-Medium Enterprise (SME)?

Believing that your company has become digital because it makes its content available online, use data analytics a little bit more than it did historically, or because your IT department decided to move from owning its own servers to cloud services are great steps but not enough. Putting a digital lipstick is a (quick) win but it does not confer any competitive advantage to your organization and what's more, this false sense of digitisation may unfortunately delay a required core transformation. The typical digital usages inside an SME revolve around the automation for logistics, procurement, HR, general services, and part of sales. Digitisation is about reshaping every element of your business model, including what you produce, how you produce, how you buy, how you sell, your relationship with customers, suppliers, and other partners, as well as you manage the company internally. A digital SME is not necessarily an organization using the latest Artificial Intelligence (AI) tools.