BBC - BBC Worldwide partners with Thoughtly, leaders in artificial intelligence solutions - Media Centre

BBC Worldwide today announces a partnership with start-up Thoughtly, leaders in artificial intelligence solutions. With the rate and magnitude of content produced, consumed and disseminated growing the support of even more sophisticated technology is crucial. This, the latest partnership for BBC Worldwide's Insight team, offers an opportunity to explore how machine learning can support its commitment in gaining a deeper understanding of which genres are most in demand, and where. Following an initial trial, BBC Worldwide and Thoughtly have recently completed a more detailed piece of analysis – which includes looking at synopses and descriptions of programmes alongside data mining- to tease out more detail as how best to categorise individual titles. David Boyle, EVP Insight, BBC Worldwide said: "We are excited that Thoughtly can help us reveal patterns and trends previously unknown and hidden in our content. "Through working with Thoughtly, and utilising machine learning, we are building a deeper understanding of our content so that it can be paired with the most relevant audiences for both the BBC Worldwide and our partners." We are working together to answer some key analytical questions including: What are the recurring and elusive patterns that transcend the various genres in our catalogue? And how have themes evolved over the years - which have grown, declined, appeared and dissipated?"