How Banking Providers Can Achieve Hyper-Relevance in the Amazon Age

The subject of'personalization' has dominated CX conversations in the financial industry recently. But making banking interactions more relevant requires more than just using a customer's first name in the salutation of an email. Here's what financial institutions can learn from pioneering tech firms like Amazon, Netflix and Google who have raised the bar. Subscribe to The Financial Brand via email for FREE!"Personalization" is not a new or novel concept in banking. For centuries, financial institutions have prided themselves on the personal experience they delivered to each customer.