Why Social Media Analytics Cannot Rely On Machine Learning Articles Big Data

Ultimately, AI is not going to render human social media analysts redundant any time soon. Marketers are still needed to audit sentiment for accuracy and to feed in data to help machines get better at building a comprehensive view of language so that it can analyzed. But language is such a fast moving target that it is likely people will never not be needed. Which leads to the question, have machines made social media better. In order to gain a nugget of value now, you have to sift through a pile of trash.