We need to talk: Will voice technology change the way we shop? - Welcome to Table19

New technology is ready to make the internet as seamless as possible and transform the way we work, live and play. The next phase of digital disruption is'invisible technology', making the way that consumers get information and buy products as integrated into our daily lives as possible. Voice assistants like Alexa, Siri and Cortana can help consumers function in hands-free and even eyes-free situations. A good example of this is in an application like cooking. As these devices become part of everyone's kitchen, they have the potential to be an'extra hand', telling consumers recipes, reminding consumers when to stir the dish and even suggesting a wine pairing for the meal.