An Immersive Experience: Technology redefines the media and entertainment business

Enterprises in the media and entertainment industry are leveraging cutting-edge technologies to enhance user experience and monetise their content. Technologies such as artificial intelligence (AI), data analytics and cloud computing are helping these enterprises revamp their businesses. The pandemic has further accelerated the adoption of these technologies in the sector. For instance, cutting-edge special effects developed for movies, streaming media, virtual reality (VR) gaming, and new delivery channels for news, music and advertising have all become prevalent now. As developing and deploying their own custom AI systems remains an expensive proposition for most media companies, there has been a proliferation of AI-as-a-service business models.